"Henry Jenkins in his 2006 book Convergence Culture[5], describes transmedia storytelling as storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world. By using different media formats, it attempts to create “entrypoints” through which consumers can become immersed in a story world. The aim of this immersion is decentralized authorship, or transmedial play [6] as defined by Dinehart."

Transmedia storytelling - Wikipedia, the free encyclopedia